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Wild Wolf Internet Services >> SEO
SEO Knowledge Base - Search Engine Optimization
Deceptive Page Content
If your pages employ the use of what is sometimes referred to as 'deception pages', or false page content and/or Meta Tags, then these pages will be viewed as SPAM by most of the search engines you are submitting to. This type of practice will most definitely get your page and any other pages in your site, banned from these search engines altogether. A 'deception page' is basically a page that contains lots of popular subject matter which does not have anything in common with your actual website. Pages like these are usually created by people with the sole purpose to direct more traffic to their websites.
Example:
If you are trying to sell cleaning products, whilst most people surfing the web are looking for entirely different products, you will then be presented with a problem. How do you attract these customers that are probably not in the slightest bit interested in your cleaning products?
You must first take into consideration the types of items or services that most web surfers are looking for most of the time. (A considerably large 'chunk' of the world's web-surfers are looking for music, books, videos, cars, dating services and fanclub sites; not cleaning products).
Almost every web-surfer on the Internet today has dirty dishes that need to be washed. They will more than likely buy dishwashing-liquid in the near future. If dishwashing-liquid is a cleaning product that you stock, then you're in luck.
Solution:
Build yourself a cool music, video or car site and advertise your cleaning products all over it. You might even alter your advertisements to aim or 'steer' your products towards the needs of these people, such as those who need products to clean their music cd's, video/dvd covers, or even their car interior and exteriors. Altering your products in such a way to appeal to a wider audience is only one step in ensuring yourself of a well placed position in any search engine.
A 'deception page' is no longer deceptive if most of the content on the page is real and directly relates to the overall 'theme' of the website. With this knowledge in mind you may use your music site to direct literally thousands of potential customers and visitors to your cleaning products site simply with some well written advertisements.
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Search Engine Optimization
On this page we've listed several of our favorite search engine optimization tools. If you want to try doing this yourself, these are the tools you'll need to be successful. If you're looking for more help, then contact us.
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