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Wild Wolf Internet Services >> SEO
SEO Knowledge Base - Search Engine Optimization
File/Folder Names
Another trick that you may implement into the overall structure of your website is the practice of naming all of the files and folders contained within your site with keywords, thus creating a series of more powerful and 'spider-friendly' URL's for the search engines to index. If you were to implement this filenaming convention into your website as standard then this in turn would see your own URL links becoming filled with indexable 'keywords', ultimately helping to boost your rankings considerably.
Example:
Your website is filled with files that use plain, yet descriptive names in order to create some sort of logical organisation of your site. Names such as...
home.htm, about.htm, contact.htm, products.htm
and...
home.jpg, about.gif, contact.gif
... are typical examples of a common range of file names used for many websites today. Imagine for a moment that the content of your website is all about Formula One racing cars. A much better idea to use than the usual method of naming your files is to name them in the following manner...
formula1.htm, grandprix.htm, racing.htm, cars.htm
and...
f1.gif, ferrari.jpg, marlboro.gif
Using the above method as an example will create for you many useful keywords in not only the URL's on your site, but also the links on your pages that lead to other pages on your site.
Naming folders on your website works in much the same way as above, though rather than having folders named simply "img, images, or gfx" why not call them instead "formula1, grandprix, or racing"? Using this method can then turn your average looking URL of http://www.grandprix.com/content/page1.htm into a more indexable URL such as: http://www.grandprix.com/formula1/racing.htm
As you can see from this example above, this now puts several more keywords into your URL in turn boosting your rankings considerably with many of the search engines out there.
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Search Engine Optimization
On this page we've listed several of our favorite search engine optimization tools. If you want to try doing this yourself, these are the tools you'll need to be successful. If you're looking for more help, then contact us.
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