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Wild Wolf Internet Services >> SEO
SEO Knowledge Base - Search Engine Optimization
Page Template
Many webmasters start building a site with the template. When creating a template, it is necessary to make sure that the use of images is kept to a bare minimum. It is not a good idea to use images that span the entire width of a page. It is best to use very small images, and tile them across (or down) the page.
Example:
Let's say that you want to make a navigation bar. Instead of making one long image and placing it into a table, you should use a smaller image such as this:

which is 1 pixel x 20 pixels, which makes:

..simply by tiling the image across a table. Templates that use this technique have a VERY high change of getting listed well in search engines. Here is the code which was used to make the example bar:
<table width="100%" height="20 cellpadding="0" cellspacing="0" border="0">
<tr>
<td background="img/tile.gif" align="center">Link | Link | Link</td>
</tr>
</table>
The largest image on your template should be your logo. It should not be too big. Its size should be kept to a minimum, and it should be optimized. It is not a good idea to use flashing gif logos, because they can become quite large, thus reducing your chances of obtaining high rankings.
Another great tip is to use as few graphics on a site as possible. Don't make new images for every page. The reason for this is when visitors view your page their web browsers will have to download template images over and over again. However, if all of your pages use the same images, they will be cached and once a site visitor has seen one fully loaded page the rest will show up very quickly. This will even work for visitors that have a slower dialup connection, providing that you have used small/optimized images in the fist place.
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Search Engine Optimization
On this page we've listed several of our favorite search engine optimization tools. If you want to try doing this yourself, these are the tools you'll need to be successful. If you're looking for more help, then contact us.
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